Trends, especially food trends, are temperamental things. One moment they’re all the rage, everyone is doing it, and before you get the chance to think clearly, you are pulled along in the stream.
Therefore, many a business has failed because of food trends. They are based, in essence, on what’s cool, now. They are based on feelings. And mixing business and emotions is never a good idea…
Let’s take 2013: the year of the cupcake. Popular shows like 2 Broke Girls perfectly portray how cupcake-crazy everyone went. There were filled ones, dipped ones, funky ones with all kind of weird and wonderful flavors and toppings.
Quinoa was also big. And guess what? It’s most definitely NOT big anymore. Yes, it was a super-grain. Yes, it was awesome. Until it got so bloody expensive and sought after that the poor producers (it used to be their main source of food) couldn’t afford to eat it anymore!
Then came 2014: The year of the Cronut and all things ‘craft’ and ‘artisan’, flavor pearls and glorified molecular gastronomy. Weird foams and creams, vapors and powders.
It was also the year of slow food, local food and Umami.
Everyone went gluten-free.
And some of it, I think, will definitely stick.
Those don’t include the cronut (after many shops opened, made a quick buck and crashed) and fancy schmancy food.
People are going back to real food, so the slow and local food trends are hopefully here to stay.
However, because of Banting (the popular Tim Noakes diet, which is based on high fat, medium protein and low carb consumption) gaining popularity, I think the price and demand for gluten free foods will continue to rise (for now).
But who knows what will happen in a year or two?
Apparently, according to many online sources, the predicted trends for 2015 are charcoal (in everything from burgers to pills), seaweed and ‘toast’ as a flavor. Mmm…
My point is this: when it comes to food and business, think with your head, not with your heart. Stay honest and true to tried and tested things. Foolproof things. Don’t get sucked in by emotion, and end up making an absolute fool of yourself…